In 2021 all the things are getting digital and all the businesses are operating online. So, you have to adopt a digital marketing strategy rather than the traditional one. There are 3 types of digital marketing
1- PPC ( Pay Per Click )
2- SEO ( Search Engine Optimization )
3- SMM ( Social Media Markeitng )
PPC is google ads and it is called paid marketing. In SEO there is debate some say that it is a part of Digital Marketing and some say not, it is called organic marketing. SMM includes all the social platforms i.e. Facebook, Twitter, Instagram, etc.
Now what? I have defined digital marketing types now it depends on you which you select. PPC costs you high and SEO is cheap. When you write a business plan in 2021 write a digital marketing strategy if you want this type of business plan which is suitable for the technological period of time click this link